Systems shouldn't just be cool. They should work. Consistent, reliable, and predictable without surprise. Reliability isn't just optional, it's essential.
Less is more. Code shouldn't be there just because it's easier to write—it should exist because it's necessary.
Technology should amplify the human exeperience. It should deepen, not distract or dilute.
Technology should feel human, emotional, and alive. Like a puzzle made of a thousand subtle pieces, each interaction should resonate.
Design isn't just decoration, it's direction. Good design guides, clarifies, and adds invaluable meaning to the user experience.
Code should be crafted, not just written. Durable, clear, maintainable, and precise. No shortcuts, no compromises. Built to scale and last.
"You can't build a great building on a weak foundation." - Gordon B. Hinckley